The Reefan International Limited (hereinafter referred to as "RENPHO") brand was established in 2015 and focuses on the field of smart health technology. Its products cover health monitoring, health care, fitness, home health and other categories. It has branches and overseas warehouses in the United States, the United Kingdom, Germany, Hong Kong, China and other places. Sales channels cover more than 20 countries and regions around the world. RENPHO's massagers, smart scales, air purifiers, health-related products and other products are very popular in the market.

Facing competition from peers and upgrades in transaction processes, RENPHO is more sensitive to data changes such as rapidly changing market trends and elusive traffic hotspots. It is deeply aware that grasping the data level is to grasp the business opportunities. The popularization of the application of artificial intelligence technology is a good opportunity for RENPHO to overtake in corners.

RENPHO came into contact with Geelam AI automated operation system in 2021. The solutions provided by Jilue can be combined with the advantages of Amazon SageMaker machine learning services to help enterprises realize global automation processes from data collection, algorithm operation, and decision output and execution, thereby eliminating the dependence of business operations on manual operations. At the same time, the business model can continue to change according to market demand to better promote service optimization. Therefore, RENPHO, Amazon Cloud Technology, and Jilue have reached a cooperation to jointly build an automated intelligent operation model based on the Geelam AI system that fits Runfeng's business path.

Artificial intelligence and big data can help industrial companies understand market needs and trends in order to better formulate marketing strategies and optimize corporate operations. Meanwhile, it also creates a more personalized purchase and use experience for customers. In the future, RENPHO will continue to have more in-depth cooperation with Amazon Cloud Technology and Jilue to provide stronger impetus for brand operations and business expansion.